Knowledge Is Not Power.
Applied Knowledge IS POWER!
I have helped thousands of businesses
launch and grow their businesses – all with little time, money, effort or
risk. I also have built two companies that were ranked by Inc magazine as
one of the fastest growing privately held companies in America (59th
and 106th). I started with nothing; guerilla marketed my way to
the top, and learned a thing or two (successes and failures) along the
way. I now I work with small business from around the world in over 150+
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Today’s Business Environment Demands
A Different Approach
environment is the most difficult in history for starting and growing a
business. The new factors at work include:
Major dominant companies entering
traditional small business territory, as witnessed by Home Depot/Expo that
carries granite, specialty bath finishes, kitchen cabinets, oriental rugs
and so on – all traditional strongholds for entrepreneurs.
The success target for
direct marketers has dropped from 2.0%, down to .3% (1/7 the results).
Why? Because we are inundated with email Spam, direct mail, and
telemarketing calls at a record pace. This means
it has become 700% more expensive to convert prospects!
Savvy entrepreneurs are
increasing at a staggering pace. More and more small business owners are
attending seminars, reading books, and masterminding to get a winning
edge. For those that fail to do so, it is the equivalent of an untrained
athlete competing against Michael Jordan or Tiger Woods.
More and more people are
looking to start businesses, thus increasing the competition dramatically.
A Hand Full Of Vitamins
And a Protein Shake
Is All It Takes?
There is a
success formula to consistently driving in new customers AND unfortunately
most companies want the “magic pill”….but as they have found, it does not
exist. You must lift weighs or exercise to build muscle. All the vitamins
and protein shakes in the world will only cause to get fat and go to the
The fatal flaw with
new businesses or in launching a new campaign is trying to skip the
critical steps that are required to achieve predictable success.
Success Formula Revealed
In order to ensure new client, customer, or patient acquisition at an
affordable rate, The Power Customer Acquisition System™ methodical guides
Create your Compelling Competitive Advantage That Differentiate You From
Your Competitors And Gives You A License To Charge More Money!
Learn The Secrets To Positioning Your Business As The ONLY "Logical
How to compile your database, determine what to include in it, and how to
use it as a profit making marketing weapon.
How to Laser Target Market™
Your Best Prospects and How To Launch A
Sophisticated marketing campaign following simple templates that teach you
how to use several medium to get your message across.
Plus, how to use the Power of Testing to find the winning formula without
emptying your wallet.
Then we will show you How to Use Compelling Incentives to Lure Business
Away From Your Competitors!
You’ll also learn the 8 Critical Elements of Every Communication (and be
provided templates to guarantee you include all eight everytime!).
Add to this a system for determining How, When, With What, In What Order,
Often to contact prospects in order to convert them to customers.
Our brief journey together will be all about producing measurable, lasting
results. It is not just about strategy but instead about application and
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The Program Outline
"Creating Competitive Advantages to Differentiate You
from Your Competitors"
This is part one of the most
important business planning you will ever do differentiating your business
from your competitors is critical in avoiding "ruinous competition"
(caused by competing on price) and enabling you to thrive in any economy.
You must be able to
clearly communicate why a prospect should select you over your
competitors. This requires getting clear on your primary competitive
advantages, and modifying these if necessary to meet the needs of your
In this module, we will
guide you to identifying exactly what your prospects want, it 6 critical
benefit categories and show you how to meet these needs. We provide
several simple methods for getting your customers and prospects to see you
as superior to all your competitors.
Compelling Competitive Advantage
to Make Your
Business The Logical Choice"
This is part two of the
most important business planning you will ever do. Finding the right
"market position", based on your competencies and customer/prospect
needs, is the single biggest advantage a company can have.
In addition, you
must ensure that you have the systems in place (your supporting
business model) to “walk your talk” and consistently deliver your
promised benefits. In this session, we will help you find your
Compelling Competitive Advantage that will make you The Logical
Choice in your customer’s minds – and “walk your talk”.
Cost of Acquiring New Customers by 50%-80%
Through the Use of a
Laser Marketing System™ "
Once you have clarity on your compelling
competitive advantages, you must now determine your PinPoint
Targeted Prospects™. Today, marketing success requires repetition.
businesses stop their marketing and sales efforts long before they
have a chance to work. Repetition is costly and therefore small
businesses must focus their efforts and dollars on the highest
quality prospects, which have the highest probability of becoming
waste enormous time and money trying to convert low value, low
probability, and low quality prospects. . In this session, you will
learn how to pinpoint your best prospects and then concentrate your
marketing efforts so you can afford the
repetition that will
"How to Use
The Power of Compelling Incentives to Lure Your
Prospects Away From
you have crystallized your competitive advantages and determined
your precise target prospects, what tools are you going to use to
communicate your message to win them as customers?
opportunity to demonstrate your target prospects the advantages of
doing business with you is perhaps the number one key to winning new
customers. In this session, we will teach you how to motivate
prospects to take advantage of your offers, and then convert them
into long-term loyal customers.
Plus, you will
also learn six powerful ways to communicate your offer and the eight
elements every communication must have to succeed.
The Ten Fundamentals of
Marketing that Every Business Must Understand to Succeed -
Needed now more than ever! A
critical tool to recession proofing your business!
(a $200 Value)
sample of what you will learn:
● How to properly build your Power Database
● How to test new marketing programs to save
money and increase results dramatically
● How to create and implement a 7 Step
Follow Up sales/marketing machine
● How to find the
hidden profits from existing customers
● The 8 critical
elements every marketing communication must have
● 7 marketing
channels, how to integrate them into a fully loaded arsenal and
The Six Must Steps to Successfully Implement Anything
50% of businesses that Scott
works with list the “inability to free myself up from day to day
demands” as the #1 challenge they face.
in detail, how he built his companies systematically following his
universally applicable simple success formula. Whether you want to
ensure success of a new marketing system, implementing a management
initiative or a simple internal procedure, these six steps at
critical to both short and long-term results.
Join Scott Live For Six Months – FREE
(a $600 Value)
Every month Scott meets with his
personal coaching clients, who pay retainer fees of $30,000-$60,000
per year, in a mastermind Group conference call to get the latest
marketing, sales and profit generating breakthroughs.
As a special
bonus, Scott has included six months of recorded calls that pertain
to the exact modules that you receive in The Power Customer
Acquisition System™. You will learn how these businesses
successfully implemented these strategies, and overcame barriers.
Scott included two very special guests segments that appeared with
him on these conference calls to assist his clients' and you even
further with this program.
Turbo Charging Your Results with Special Guest Chet
Building A Compelling Sales Story with Tom Shepard
This package includes 13 audio CD’s total and 1 CD with
the transcripts and workshops.
Over $1,000 in FREE Bonus
Audio Sessions including Scott’s Live Coaching Calls from his Business
Growth Coaching Program. (On the Live calls Scott adds to the
studio sessions, helps his client's live, expands with stories and
examples to help you fully harness the power of each power growth
Plus, he included The Ten
Fundamentals of Marketing, The Six MUST Steps of Implementation and
recordings of his Special Guest Chet Holmes and Tom Shepard.
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